8 Tips for Overcoming Web-Technophobia

8 Tips for Overcoming Web-Technophobia

July 11th, 2010

Besides costing you money, there are other disadvantages to handing over the reigns to someone else every time you need to do things like change a phone number on your web site or make a quick online video.

Avoiding learning new technologies means you could very well lose the opportunity to infuse your individual personality into your digital communications. In this new business landscape, standing out from the ever-increasing online crowd means balancing the efficiency of powerful technology with authentic human relationships.

If the thought of updating your blog or adding a PayPal button to your web site leaves you stricken with the fear of God, here are some suggestions to help you claim your digital independence:

1. When in doubt, always Google first. You’ll be surprised how many folks out there have had the same roadblock as you. Google is smart enough that you can usually just type in your exact question in its entirety, but if doing that doesn’t provide you with an answer, try stripping your query down to the words are directly and specifically related to your issue. For example, instead of typing “How do I link my blog to Facebook,” strip your query down to “link blog to Facebook.” And if can get super-specific about the technology you’re using, even better. The best case scenario here would be “link WordPress to Facebook.”
2. Realize that much of what you’re looking at is written in English. If that sounds a bit condescending, let me reassure you that I’ve had to remind myself of this same fact time and again as well! For example, looking at the WordPress control panel that I’m using to compose this blog post, if I read down the various options on the left side of the screen, I see the words “Posts,” “Add New,” “Categories,” and “Post Tags.” While terms such “Post Tags” might take the newbie on a quick Google excursion, generally speaking, the terminology you’ll see on most online products and services is in plain English (as opposed to some intimidating blur of computer jargon).
3. Get clear on precisely where you’re stuck. Maybe you’re not as confused as you might think. Rather than resigning yourself to saying “I JUST DON’T GET IT!,” try and see if you can isolate precisely what it is that you don’t get. For example, maybe you know how to create a blog post, but you’re not sure why it adds that extra space between certain lines of text. Asking “How do I get rid of that extra space between lines of text” is going to get you answers much quicker than just throwing your hands up in dismay and quitting (tempting as that may be at times!).
4. Hire a specialist to give you 1-2 hours of instruction. Since the vast majority of us learn best by doing, taking your first few stabs at trying a new technology with a pro standing by is going to be exponentially faster and more stress-free than going it alone. If necessary, finding a techno-tutor via Craigslist need not be a sketchy affair. Thanks to technologies such as Skype and Adobe ConnectNow, your specialist should be able to conduct the lesson via teleconferencing and screen-sharing rather than meeting you in person. In any case, it’s always good to get some references or at the very least see at a few testimonials before hiring someone.
5. Choose online products and services with a reputation for awesome technical support. If a company hides its tech support contact info somewhere deep inside its web site, then that generally means that they’re probably not going to be very available for you in your time of need. And definitely avoid web hosts that don’t offer phone support, or only offer phone support during business hours.
6. Avoid online products and services that are not widely used. Aside from receiving tech support from the company itself, the next best thing is a strong user community. If the product or online service you’re using has a relatively small user base, then it means that it is unlikely that there will be many online resources such as user forums to supply you the answers you need, rendering your Google-ing efforts quite fruitless.
7. Trick yourself into learning by working on a project that’s close to your heart. Having fun in the process of learning is going to accelerate the process exponentially. Rather than forcing yourself into a crash-course with a stress-filled looming deadline, come up with a project that is low-pressure, but still important. For example, maybe you want to create a really slick online photo album as a surprise for your loved ones. There’s an example of a project that’s fun and meaningful enough to inspire you to persevere through the challenges, but not something that could possibly interfere with your job or your business if not done perfectly.
8. Remember, it’s only the internet. I remember hearing those words from a very talented and dedicated former co-worker. Of course, to many of us this sounds like blasphemy in a hyper-connected world where the internet seems to exist as an Intravenous lifeline. But in most cases, especially if you’re a newbie, chances are you don’t have millions of people depending on your web site for their livelihoods (a la eBay). I’d also venture to guess that national security will probably be just fine if your latest blog post doesn’t show up on your Facebook profile for a few hours.

No need to fear being a beginner and asking for help –  just take that plunge now, you won’t regret it.

Category : Blog & Cool Tools & Good Business & Web Wisdom