D & E Entertainment
The good folks at the renown specialty film distribution company, D & E Entertainment were in need of an overhaul to their WordPress web site. The name of the game here was to set them up with a web site that would showcase their formidable body of work and allow for multiple ways for fans to find screenings and purchase merchandise from their films. It was also crucial that the site be extremely flexible and simple to update while clearly expressing the company’s existing branding.
Project highlights:
- Porting over the site’s extensive existing content into a brand new premium WordPress theme
- Creating a system of mini-sites within the web site allowing each film to have a page with a unique background image, primary banner, movie poster, image gallery, movie trailer, and pretty much whatever else was needed to provide film fans with an individually branded experience. Each mini-site was set up in a way that was extremely quick and simple so that within minutes, non-technical personnel could set up a great-looking custom mini site.
- With the click of a checkbox and nothing more, selected mini-sites were set to automatically display in a special “Past Events” page showcasing D & E’s various projects all in one simple and intuitively laid-out page. At the top of the page was an iTunes-album cover-like interface allowing users to quickly locate the film that they wanted to learn more about.
- A “Theatres and Tickets” page was set up so that D & E personnel could easily enter the dates, times, locations, URLs, and any other pertinent information into WordPress’s user control panel (aka, “the admin”), and those screenings would appear on a clickable Google map showing the precise locations for each screening, with the pertinent information below. All screening were easily searchable by city or zip code as well, making it supremely easy for users to locate the screening nearest them.
- E-Commerce was set up using the Shopp plugin, allowing D & E staff to quickly and easily add, edit, and remove products from their online store.
- D & E’s multiple social media profiles were clearly tied into the site
- Integration with MailChimp for email marketing.
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